TLDR:
The Smarter Web Company now holds 346.63 BTC after acquiring 104.28 BTC at $104,451 per coin.
The purchase was funded by a recent £29.3M capital raise that diluted directors’ shares.
The firm’s 10 Year Plan aims to integrate Bitcoin into business and treasury operations.
Bitcoin is treated as a core financial asset alongside web services and future acquisitions.
The Smarter Web Company has increased its Bitcoin reserves, signaling deeper commitment to its long-term crypto strategy.
The latest acquisition brings its total Bitcoin holdings to over 346 BTC, reinforcing confidence in its treasury policy. This purchase comes amid steady execution of the company’s 10 Year Plan, designed to integrate Bitcoin into its corporate and financial structure.
The company continues to blend traditional business growth with digital asset exposure. Meanwhile, director shareholding changes followed a recent capital raise that supported this Bitcoin purchase.
The Smarter Web Company New BTC Purchase Boosts Holdings
The company confirmed acquiring 104.28 Bitcoin at an average price of $104,451 per coin. This acquisition, valued at approximately £8.1 million, pushes the total Bitcoin value held to over £27.2 million.
According to its update on June 19, the firm now holds 346.63 BTC, reflecting ongoing implementation of its crypto treasury plan.
This marks one of the company’s most significant steps since launching its Bitcoin accumulation strategy in 2023. The initiative involves accepting Bitcoin as payment and allocating treasury funds into Bitcoin over the long term.
The Smarter Web Company stated this action aligns with its 10 Year Plan, which was first introduced in April 2025. The strategy aims to build value while gradually increasing Bitcoin reserves, treating the asset as part of its financial backbone.
The Smarter Web Company (#SWC $TSWCF) RNS Announcement: Bitcoin Purchase.
Purchase of additional Bitcoin as part of “The 10 Year Plan” which includes an ongoing treasury policy of acquiring Bitcoin.
Please read the RNS on our website: https://t.co/z59Xf4o42m pic.twitter.com/PLgFavltG8
— The Smarter Web Company (@smarterwebuk) June 19, 2025
The company views Bitcoin as central to future financial systems and plans to continue integrating it into business operations.
Besides organic growth in web development and online marketing, the company plans selective acquisitions to expand client numbers and recurring revenue streams. This includes businesses open to Bitcoin-related transactions or operations.
Directors’ Holdings Adjust After Fundraising
The Bitcoin purchase followed a successful £29.3 million capital raise announced on June 16. The fundraise led to a 7.39% dilution of existing shareholders, including directors, but boosted the company’s balance sheet for strategic execution.
Post-fundraise, Andrew Webley and family retained 27.38 million shares, though their percentage dropped from 13.41% to 12.42%. Other director holdings saw similar percentage shifts. The fundraising proceeds directly supported the latest Bitcoin acquisition under the firm’s evolving treasury allocation.
As a London-listed technology firm, The Smarter Web Company offers web services but continues to position itself uniquely by embracing Bitcoin. With this latest purchase, the company strengthens its belief in Bitcoin’s long-term relevance and embeds it further into its corporate direction.
