TLDR
Tokyo-based Metaplanet has increased its Bitcoin holdings to 3,350 BTC (valued at $291 million) after purchasing an additional 150 BTC
Eric Trump, son of U.S. President Donald Trump, has joined Metaplanet’s new strategic advisory board
Metaplanet’s BTC Yield (measuring Bitcoin growth vs. shares) reached 68.3% in Q1 2025
The company has used stock acquisition rights and zero-coupon bonds to finance its Bitcoin acquisitions
Metaplanet’s stock price has risen over 3,000% since it began accumulating Bitcoin in April 2024
Tokyo-based investment firm Metaplanet has added 150 Bitcoin (BTC) to its treasury, bringing its total holdings to 3,350 BTC. The company announced the purchase on Monday, March 24, 2025.
The additional Bitcoin was acquired at an average price of ¥12.57 million ($80,000) per BTC. This brings the total investment to approximately $291 million at current market rates.
*Metaplanet Acquires Additional 150 $BTC, Now Holds 3,350 BTC* pic.twitter.com/sakdkwHSQZ
— Metaplanet Inc. (@Metaplanet_JP) March 24, 2025
Metaplanet has established itself as the largest corporate Bitcoin holder in Asia. The company has been steadily building its Bitcoin reserves as part of its treasury strategy.
The average purchase price across all of Metaplanet’s Bitcoin holdings is ¥12.60 million ($80,200) per BTC. The company has spent ¥42.22 billion ($270 million) in total on its Bitcoin acquisitions.
Metaplanet has used stock acquisition rights through EVO FUND and zero-coupon bonds to finance these purchases. This approach has allowed the company to buy Bitcoin without taking on interest-bearing debt.
In March alone, the company redeemed ¥2 billion ($12.8 million) in bonds ahead of schedule. It then raised another ¥2 billion through a new bond issuance to continue its Bitcoin buying strategy.
Bitcoin Strategy Paying Off
Metaplanet tracks its Bitcoin strategy using a metric called BTC Yield. This calculates the percentage increase in Bitcoin holdings compared to fully diluted shares over time.
The company’s BTC Yield was 41.7% from July to September 2024. It then jumped to 309.8% from October to December 2024 as Bitcoin prices soared.
For the first quarter of 2025 (January 1 to March 24), Metaplanet has achieved a BTC Yield of 68.3%. This shows continued growth in its Bitcoin holdings relative to shares.
Since Metaplanet began accumulating Bitcoin in April 2024, its stock price has risen by over 3,000%. This indicates strong investor confidence in the company’s strategy.
In a related development, Metaplanet recently announced the creation of a new strategic advisory board. Eric Trump, son of U.S. President Donald Trump, has been named as its first member.
The appointment was announced on March 21, just days before the latest Bitcoin purchase. Eric Trump brings his background in real estate and finance to the company.
Metaplanet’s CEO, Simon Gerovich, stated that the advisory board will include influential voices and thought leaders. These individuals will be committed to advancing Bitcoin adoption.
Dylan LeClair, Head of Bitcoin Strategy at Metaplanet, shared on social media that the company ended the day as the 13th most liquid stock in Japan. It recorded a daily trading volume of $336.6 million, surpassing both Toyota and Nintendo.
Metaplanet’s stock closed up 7% on Monday, finishing above 5,000 yen. The company’s year-to-date price performance shows an increase of 35.92%.
