TLDR
Eric Trump appointed to Metaplanet’s new Strategic Board of Advisors
Metaplanet, Japan’s largest corporate Bitcoin holder, owns over 3,200 BTC
The company recently purchased 150 additional BTC for about $12.5 million
Eric Trump has emerged as a key crypto figure, especially after ties to World Liberty Financial
Metaplanet’s stock jumped 17% following the announcement
Metaplanet, Japan’s largest corporate Bitcoin holder, has appointed Eric Trump to its newly formed Strategic Board of Advisors, the company announced Friday. The Tokyo-based firm is making this move as part of its strategy to boost Bitcoin adoption and strengthen its position as a leading Bitcoin treasury company.
Simon Gerovich, Representative Director of Metaplanet Inc, welcomed Trump’s appointment in a press release. “We are honored to welcome Eric Trump as the first member of our Strategic Board of Advisors,” Gerovich stated.
Metaplanet is thrilled to welcome Eric Trump to our newly formed Strategic Board of Advisors. His business expertise and passion for BTC will help drive our mission forward as we continue building one of the world’s leading Bitcoin Treasury Companies.
Welcome aboard @EricTrump! pic.twitter.com/c0bpC1ojcg
— Simon Gerovich (@gerovich) March 21, 2025
The company believes Trump’s business experience will be valuable to their mission. “His business acumen, love of the Bitcoin community and global hospitality perspective will be invaluable in accelerating Metaplanet’s vision,” Gerovich added in the announcement.
Eric Trump, son of President Donald Trump, has recently gained attention in the cryptocurrency world. His involvement with World Liberty Financial, a Trump family crypto venture launched in September 2024, has raised his profile in the space.
Trump’s Crypto Influence
The younger Trump has publicly endorsed Bitcoin on social media. He has also shown interest in Ethereum, though a February recommendation to buy ETH didn’t work out well as the price later dropped 30%.
In my opinion, it’s a great time to add $ETH.
— Eric Trump (@EricTrump) February 3, 2025
Metaplanet currently holds over 3,200 Bitcoin in its treasury. The firm recently added to its holdings with a purchase of 150 BTC for approximately 1.8 billion yen (about $12.5 million).
The company’s stock responded positively to the announcement. Metaplanet shares jumped more than 17% to JPY 4,730.00 following the news of Trump’s appointment.
The newly established advisory board will include more members in the future. Metaplanet plans to bring together “influential voices, speakers and thought leaders from around the world” who support Bitcoin adoption and financial innovation.
Metaplanet is often compared to MicroStrategy, a U.S. company known for its Bitcoin investments. Similar to MicroStrategy’s approach under Michael Saylor, Metaplanet has been actively building its Bitcoin holdings.
The announcement comes during a period of market fluctuation for Bitcoin. The cryptocurrency was trading around $84,000 on Friday, down about 2% amid broader market uncertainty.
Bitcoin has been trading in a range between $81,000 and $84,000 over the past week. The leading cryptocurrency’s daily trading volume dropped 32% to $25 billion, showing reduced market activity.
Despite this short-term volatility, more companies are adopting Bitcoin treasury strategies. Nasdaq-listed biopharmaceutical firm Atai Life Sciences recently announced plans to start a Bitcoin treasury program.
Metaplanet didn’t share specific details about what role Trump will play on the advisory board. The company only mentioned that his appointment “reflects Metaplanet’s commitment to assembling top-tier advisory talent to advance its strategic objectives.”
The firm is continuing to expand its Bitcoin holdings while developing new financial products. No further information was provided about these upcoming initiatives or products.
Eric Trump’s crypto advocacy has gained traction especially after his father’s election victory. Last month, he made headlines by encouraging investors to buy during the crypto market dip.
