TLDR
The Blockchain Group has purchased 580 Bitcoin worth approximately $50 million
The company’s stock has jumped 226% since beginning its Bitcoin strategy in November
This is the largest of three Bitcoin purchases made by the organization
The Blockchain Group now holds 620 BTC total, valued at around $54 million
GameStop also announced plans to purchase Bitcoin on the same day, with shares jumping 12%
The Blockchain Group, a France-based company, has added 580 Bitcoin to its treasury. This purchase is worth about $50.64 million with Bitcoin trading at $87,311. This marks the largest Bitcoin purchase for the company since it began collecting the cryptocurrency.
The company started its Bitcoin strategy in November 2024. Since then, its stock price has risen 226%.
The Blockchain Group made its first Bitcoin purchase on November 5. This was the same day Donald Trump won the US presidential election. This timing put the company in position to benefit from Bitcoin’s rally to $100,000 in December.
The second purchase came on December 4. The company bought 25 Bitcoin when the price was around $96,000. Bitcoin reached six figures the next day.
Strategic Bitcoin Treasury Expansion Pays Off
The latest purchase of 580 Bitcoin brings their total holdings to 620 BTC. This is worth approximately $54 million at current prices.
The company funded this purchase through a convertible bond issue announced earlier in March. Swissquote Bank executed the transaction.
The Blockchain Group is listed on Euronext Paris. This is Europe’s second-largest stock exchange by market capitalization.
The company describes itself as a “global umbrella” of businesses. These focus on data intelligence, AI, and decentralized technology.
Since beginning its Bitcoin accumulation strategy, the company’s stock has risen to 0.48 euros ($0.52). This represents a 225% increase in share price.
The latest Bitcoin purchase announcement came after market close on March 26. This coincided with news from another company making similar moves.
GameStop announced plans to purchase Bitcoin on the same day. Following this news, GameStop shares jumped nearly 12%.
GameStop plans to finance its Bitcoin purchase through debt financing. After markets closed, the company announced a $1.3 billion convertible notes offering.
The Blockchain Group has introduced new key performance indicators. These include “BTC Yield,” “BTC Gain,” and “BTC € Gain.” These metrics track the company’s Bitcoin Treasury strategy performance.
Since the beginning of the year, the group reports a BTC Yield of approximately 710%. They also report a BTC Gain of 283.9 BTC.
The company’s strategy draws inspiration from Strategy. Strategy is currently the world’s largest Bitcoin treasury firm, holding over 506,137 Bitcoin. Strategy maintained a 12-week consecutive Bitcoin buying streak between November and January.
Alexandre Laizet serves as Deputy CEO and Director of Bitcoin Strategy at The Blockchain Group. In an interview, he described their approach: “The essence of our strategy is simple: accumulate Bitcoin, never sell it, and hold it indefinitely.”
The company aims to maximize Bitcoin per share over time. This involves accumulating Bitcoin through excess cash flow and capital raises.
Laizet believes Bitcoin offers a unique opportunity. He sees it as a way to engage in mergers and acquisitions every few months. The asset delivers approximately 60% annualized growth over four years without typical M&A execution risks.
The goal is to enhance long-term shareholder value through capital-raising activities. Laizet predicts institutional Bitcoin adoption will take 10-15 years to achieve widespread acceptance.
“The next phase is to establish necessary links between traditional finance and the emerging Bitcoin-driven financial ecosystem,” Laizet explained. This includes adding Bitcoin to corporate treasuries and enabling transactions through stablecoins and blockchain-based money market funds.
The Blockchain Group is backed by Adam Back. It was founded in 2008 and became the first European company to adopt a Bitcoin treasury strategy when it launched this initiative on November 5, 2024.
